The list of Ghana’s top 50 celebrities
with the highest following on social media has been released with actor John
Dumelo at the top. That makes him the most popular Ghanaian entertainment icon
on social media.
With over 1.2million total number of
weighted total of fans and followers on Twitter, Facebook and Instagram, Dumelo
stood head and shoulders above all other Ghanaian entertainment people with
accounts on any or all three social media platforms.
John Dumelo also led the pack in
terms of raw or unweighted total with 4,249,830.00 across the three
aforementioned social media platforms. Although he was not the leader in terms
of most followed on Twitter and Instagram, his total haul of 3,290,531.00 of
fans on Facebook contributed to pushing him to the top of the list.
The compilation, which was done by
Francis Doku, a columnist at Graphic Showbiz and a marketing communications
practitioner, was to determine which Ghanaian entertainers especially
musicians, actors, comedians, radio and TV presenters had the most following on
Twitter and Instagram as well as the most fans on Facebook together. It was
also done to determine which of them had the largest following on each of the
three platforms in 2015.
In order to remove any bias or
advantage on specific platforms where individuals were stronger than others,
weights were applied to each of the platforms as follows: Twitter 40%, Facebook
35% and Instagram 25%. The weights were applied according to the functional
roles of each platform.
Whereas Twitter provides adequate
room for interactivity, Facebook makes it possible for engagement in the form
of likes, shares and comments, while Instagram enables sharing photos and short
videos for aesthetic appeal.
The other nine celebrities who made
it to the top ten on the weighted total hierarchy were Yvonne Nelson
(1,188,062.75), Jackie Appiah (716,731.40), Sarkodie (660,092.55), Herty
Bongreat (483,399.55), Funny Face (466,961.80), Asamoah Gyan (353,352.65),
Stonebowy (312,300.05), Ama K. Abebrese (260,691.05) and Samini (253,866.80).
Following Dumelo as the next most
popular Ghanaian entertainer on social media as of December 26, 2015 was
actress Yvonne Nelson, both for unweighted and weighted total. In the weighted
total, Nelson had 1,188,062.75 and in the unweighted total she had 2,389,421.00
across the different social media platforms of Twitter, Facebook and Instagram.
The actress and film producer
overwhelmingly beat everyone with a total of 982,245.00 followers to emerge as
the Ghanaian celebrity with the most following on Instagram. She was second on
Twitter and Facebook with a total of 564,188.00 followers and 2,389,421.00 fans
respectively.
In a list that is dominated by
actors and actresses, popular actress Jackie Appiah emerged as the third most
popular Ghanaian on social media. Although she had a very negligible number of
followers on Twitter, her impressive number of fans on Facebook and followers
on Instagram shot her to the number three position.
With a total number of 1,761,883.00
fans on Facebook, Jackie Appiah is the third most popular Ghanaian celebrity on
that platform after Dumelo and Nelson. Also, with a total of 752,178.00 she is
the third most followed Ghanaian celebrity on Instagram after Nelson and Dumelo
in that order.
Making it to the number four
position on both unweighted and weighted total behind Jackie Appiah is multiple
award winning rapper, Sarkodie. He is the most followed Ghanaian entertainment
icon on Twitter with a total of 692,988.00 followers.
Although he was the most followed
celebrity on Twitter, his respective fifth position with 489,459.00 followers
on Instagram and sixth position with 868,442.00 fans on Facebook contributed to
pushing him to the fourth position on the list.
One big surprise in the top ten is
gospel artiste Herty Bongreat, though she had very negligible number of 305
followers on Instagram (the same number as Jackie Appiah had on Twitter) and
also did not have a big number of followers on Twitter (3,104), her total haul
of 1,606,939.00 fans on Facebook contributed to making her the fourth most
popular Ghanaian on that platform and the fifth on the total list.
Funny Face is the sixth most popular
Ghanaian entertainer on social media on the weighted total hierarchy. He
attained this enviable position because he is very popular across all three
platforms, but most especially on Facebook where his total haul of 922,022.00
fans placed him behind Bongreat and ahead of Sarkodie as the fifth most popular
on Facebook.
He also attained the same position
on Twitter where his total number of followers of 332,793.00 placed him
directly behind Efya and ahead of Reggie Rockstone.
Footballer and singer Asamoah Gyan,
showed very strongly on Twitter and Facebook and also not badly on Instagram
propelling him to occupy the seventh position on the list of the most popular
Ghanaian entertainers for 2015.
Artiste of the Year at the 2015
Ghana Music Awards and recipient of BET’s Best International Act, Africa as
well as winner of Reggae, Ragga and Dancehall Artiste of the Year at the 2015
AFRIMA, among others, Stonebowy occupied the eighth position ahead of Ama K.
Abebrese at number nine and Samini at number 10 respectively.
Stonebwoy had very strong numbers on
Facebook where with a total number of fans of 578,213.00 he was directly behind
Sarkodie and ahead of actor Majid Michel at number seventh position on that
platform.
Both Ama K. and Samini who occupy
the ninth and tenth positions respective were very strong on all three
platforms, but especially Facebook and Twitter.
Some of the entertainers who made
the celebrities social media power list for 2015 include Yvonne Okoro,
Manifest, Joselyn Dumas, Reggie Rockstone, Shatta Wale, DJ Black, DBlack,
Mugeez, Juliet Ibrahim, EL, Okyeame Kwame, Omar Sterling, Eazzy, Delay, Afia Schwarzenegger,
Lydia Forson, Van Vicker, Jessica Opare-Saforo, Naa Ashorkor, Wanlov, Deborah
Vanessa, Abeiku Santana, Pappy Kojo, Joey B, Nana Aba Anamoah, Nadia Buari,
Jeremie, Sammy Forson, Jay Foley, Nana Ama McBrown, MzBel, Emelia Brobbey,
Sandra Ankobiah, KOD and Edem.
source: viasat1
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